“Dead Logos”
(2020-2025)

This is a pictorial project that alludes to the nostalgic vestiges of consumption, depicting elements of popular culture and advertising from the late 1990s. The works evoke a melancholic or distorted tone and reflect on the commodification of culture and how nostalgia transforms and idealizes the past.
Through products and symbols that were once released to the public but didn’t achieve success until the post-internet era, the project highlights how the collective imagination recycles, revalues, and redefines its own commercial failures.
The proposal focuses on those products or brands that, despite having been launched on the market, failed to establish themselves as successful icons. However, these commercial «failures» have been revived decades later by digital communities, nostalgic collectors, and visual culture platforms, especially after the arrival of the internet and its spontaneous curation processes. In this sense, it functions as an affective archive: a tribute to the forgotten, the fetishism of the discarded and the imperfectly remembered.